Year 1: Introduction to Events and Festival Management; Introduction to Marketing; Events and Festival Destination Development; Introduction to Finance and Accounting; Digital Content Creation; Events and Wellbeing.
Year 2: Events and Festival with Purpose; Events and Festival Project Management, Design and Operation; Business Law; Marketing in Practice; Human Resource Management; Digital Business & E-Commerce Management; Live Event: Production and Evaluation.
Year 3: Research Methods and Skills; New Enterprise Creation; Events and Urban Regeneration; Consumer Decision Making and the Event Experience; Plus 2 elective modules (Attractions Management; Advertising and Marketing Communications; Contemporary Food and Drink; Entrepreneurial Finance).
Year 4: International Events and Festival Employability; Strategy as Practice; Critical Issues in International Management; International Events Leadership and Social Justice; Dissertation; Business Project.
2021 entry requirements:
4 Highers at BBBC (standard entry) or BCCC (widening access entry) plus English and Maths or Applications of Maths at National 5.
For entry to year 2 you must have 2 Advanced Highers at BC plus Highers at BB (in different subjects).
3 - 4 years
School of Arts, Social Sciences and Management