Year 1:Events Management; Introduction to Tourism; Introduction to Finance and Accounting; Events Destination Development.
Year 2: Events Project Management, Design and Operation; Business Law; Marketing in Practice; Human Resource Management; Digital Business & E-Commerce Management; Live Event: Production and Evaluation.
Year 3: Research Methods and Skills; New Enterprise Creation; Events and Urban Regeneration; Consumer Decision Making and the Event Experience; Plus 2 elective modules (Attractions Management; Advertising and Marketing Communications; Contemporary Food and Drink; Sustainable Development).
Year 4: Strategy as Practice; Business and Events Management Placement; Critical Issues in International Management; International Events Leadership and Social Justice; Dissertation; Business Project.
2020 entry requirements:
4 Highers at BBBC (standard entry) or BCCC (widening access entry) plus English and Maths or Applications of Maths at National 5.
For entry to year 2 you must have 2 Advanced Highers at BC plus Highers at BB (in different subjects).
3 - 4 years
School of Arts, Social Sciences and Management