Creative Advertising

Edinburgh Napier University


Merchiston Campus


This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners.

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Modules include:
Campaign Creation; Concept Creation; Creative Toolkit; Digital Creative; Planning in Advertising.

Entry Requirements

A 2:1 Honours degree or above with relevant writing experience.

Applicants will be required to complete a copy test which will be sent by the School of Arts and Creative Industries and will be invited for an interview following a successful copy test submission.

Start Date



Postgraduate Master's



Study Method

Full time

Course Length

1 year


Marketing and Sales

SCQF Level


Career Sectors

Advertising, Marketing and PR


Media and Broadcasting

Publishing and Writing